Among its strengths is certainly the tourist-cultural aspect: the area is home to numerous Venetian villas, a number of traditional festivals and fairs, and several wineries.
Negrar di Valpolicella is a lively municipality that loves to bring the community together in celebration. It is no coincidence that it hosts various events and festivals, which have been going on for several years now. Festivals that combine tradition and modernity, characterised by live music, sporting events, and gastronomic stands highlighting typical products.
Among the most important events, on the first Saturday of December, the Negrar Vigna Group organises "Negrar a Lume di Candela" (Negrar by Candlelight) and then the "Festa della Comunità" (Community Festival) proposed in September by the Negrar Parish. The same month also sees the famous 'Magnalonga Settembrina', a food and wine walk with tastings among the hills of the village, which attracts thousands of enthusiasts from all over Italy. And on the weekend of Easter and Easter Monday, the town's symbolic event is the 'Palio del Recioto e dell'Amarone', with a programme of tastings, culture and music that closes on the Tuesday after Easter with the prize-giving ceremony of the 'Gran Premio Palio del Recioto' amateur cycle race.