From 5 to 15 November 2020, Fieracavalli crosses the milestone of 122 editions at the Verona Fair, confirming itself as the most prestigious event dedicated to the national and European equestrian scene.
An extraordinary edition designed for the return to the "new normal". Fieracavalli 2020 is preparing to face the challenges of the post-emergency Covid19 with a renewed format in the calendar and in the contents.
The reference event for the international equestrian world, in fact, doubles at Veronafiere, covering two consecutive weekends in November: from Thursday 5th to Sunday 8th and then again from Friday 13th to Sunday 15th.
This year the show also becomes multi-channel, thanks to investments in the digital area to create direct streaming of activities in the pavilions, virtual content, talks and webinars designed for the more than 200,000 users of the social community, for enthusiasts and professionals.
The decision to go from 4 to 7 days of the event aims to limit the entry of over 160 thousand people who visit Fieracavalli every year, responding to the new health and social distancing needs imposed by Covid19. The redistribution of access flows within the exhibition center and the purchase of tickets online are just some of the points of the protocol studied by Veronafiere, in collaboration with the public authorities, to ensure maximum safety for visitors, exhibiting companies, operators and horses.
Furthermore, this year's Fieracavalli is even more digital, interactive and multichannel, thanks to webinars, streaming events and demonstration videos that can be consulted "on demand" to bring the contents of the event to life online.
Finally, to art, understood as a means of expression, the task of bridging distances and uniting the different aspects of the event under the same passion. From the laboratories of applied art therapy, to the "Art & Cavallo" exhibition-event to the image of the Fieracavalli 2020 campaign: art becomes the privileged key to interpretation, in a project coordinated by architect Federica Crestani.